The Growler Guys
Staying connected with regular local beer lovers
The Challenge
The Growler Guys franchise was experiencing rapid growth, opening multiple locations in diverse markets. Each new location faced the dual challenge of maintaining strong connections with its existing local customers while attracting new visitors unfamiliar with the brand. The franchise needed tools to deliver consistent, personalized engagement across locations while ensuring each store was easily discoverable online via search engines and local directories. Without a unified approach, franchisees risked losing potential revenue, weakening brand loyalty, and missing opportunities to capture high-intent customers in their local markets.
Success Online
Smartz Services Provided
What’s at my “The Growler Guys”?
Each location has detailed information about what’s on tap, the food menu, upcoming events, and customer reviews.
What’s On Tap? Live Tap Feed
When a new keg comes online, the website is automatically updated with the info.
Digital Taps: No swapping tap handles
When a new keg is swapped in, the handle image and all the information about that keg are automatically updated.
Our search engine rankings increased significantly in a very short time. In turn, sales inquiries have increased, and we are busy meeting new customer demand.
— Kent Couch, CEO
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