Botox and Facial Aesthetics
Marketing
We Help You Fill Your Appointment Book.
Facial Aesthetics Marketing That Turns Searches
into booked consultation
The medical aesthetics space is one of the fastest-growing industries in the country, and patients are searching right now for Botox providers, dermal fillers, and facial rejuvenation near them. We help dentists, physicians, nurse practitioners, and medical spas get found first, convert visitors into booked appointments, and build the kind of patient loyalty that drives recurring revenue. Using HubSpot, every lead, campaign, and consultation request is tracked and optimized so your practice can grow predictably.
Your goal is not just more website traffic. It is a full schedule, loyal patients, and a reputation that attracts new clients every month.
We Know This Industry.
We Have the Results to Prove It.
Smartz has worked with the leading facial aesthetics training organization in the United States. We know what drives traffic, what converts, and what actually fills schedules and course rosters in this space. That experience means you are not paying for our learning curve.
From local SEO and paid Google Ads to conversion-focused website design and HubSpot-powered lead nurturing, every piece of your marketing works together to bring new patients and students through your door and keep them coming back.
Who We Work With
The facial aesthetics industry is not one-size-fits-all, and neither is our approach. We serve the full range of practices and organizations driving this market forward:
Medical spas and aesthetic clinics are looking to grow their patient base and fill their schedules.
Dentists are uniquely positioned to offer Botox and dermal filler services. They already have the clinical skills, the patient relationships, and the chair time. What many lack is a marketing strategy that communicates this to existing patients and attracts new ones specifically seeking facial aesthetics. We help dental practices build that bridge, creating targeted campaigns and optimized web pages that introduce injectable services to a patient base that already trusts them, while also reaching new patients in the community who are actively searching for a qualified Botox provider.
Nurse practitioners and physicians offering injectable services operate in one of the most competitive corners of the aesthetics market. Patients have more choices than ever, and standing out requires more than a great Instagram feed. We build the full digital presence that earns trust before a patient ever walks through the door, from a high-converting website and strong local search rankings to paid campaigns that target the right demographics and automated follow-up that turns inquiries into booked consultations.
Facial aesthetics training organizations that need to attract dentists, MDs, nurses, and other healthcare professionals to their certification courses.
What We Do for Botox and Facial Aesthetics Practices
Search Engine Optimization (SEO) We optimize your site for the exact terms patients type when they are ready to book “Botox near me,” “Botox provider in [City],” “dermal fillers [City],” “medical spa [City],” “lip filler [City],” and more. Every service page is built to rank and convert.
Paid Advertising (Google Ads & PPC) We run targeted Google Ads campaigns focused on high-intent search terms, including “Botox injections near me,” “best medspa in [City],” and “Botox specials in [City].” Every dollar is tracked in HubSpot so you know exactly what is working.
Website Design and Build Your website should do more than look beautiful. We build fast, mobile-friendly sites with clear calls to action, before-and-after showcases, staff credentials, patient testimonials, and online booking that converts visitors into consultations.
HubSpot Marketing Automation Using HubSpot, we gather new inquiries to post-treatment, and we automate the touchpoints that keep patients engaged and coming back.
Local SEO and Google Business Profile We make sure your Google Business Profile is fully optimized, and your practice appears in the local map pack when patients search for Botox and aesthetics services in your city.
Your Existing Patient List
Is a Growth Engine You Are Not Using Yet
Most practices are sitting on one of their most valuable marketing assets without realizing it: their existing patient and contact list. If you already have a database of patients or past inquiries, we can put it to work immediately. We load your list into HubSpot and build targeted email and nurture campaigns designed to re-engage past patients, promote new services such as Botox and dermal fillers, and drive repeat bookings. No waiting for SEO to kick in. No ad spend to reach people who already know you. Just smart, direct outreach to an audience that is already warm and far more likely to convert. We make sure every message is targeted, tracked, and optimized so your list works as hard as possible for your practice.
Why the Aesthetics Industry Needs Smarter Marketing
The global medical spa market is projected to reach $49.4 billion by 2030. Botox is among the most searched aesthetic treatments online. More than 7.4 million Botox procedures are performed annually in the U.S. alone. And 60% of patients research treatments online before ever contacting a provider.
That means your online presence is your front door. If patients cannot find you, they are booking with someone else. We make sure that does not happen.
Ready to grow your Botox and facial aesthetics practice
with a knowledgeable, friendly team powered by HubSpot?
Let’s create something bright together.
