American Academy of Facial Esthetics (AAFE)

The Challenge

The American Academy of Facial Esthetics (AAFE) is a leading Botox training professional organization specializing in non-invasive, non-surgical Botox facial injectable techniques. Their members include physicians, dentists, nurses, and other healthcare professionals dedicated to advancing facial esthetics and treating facial pain. AAFE is currently focused on selling courses priced between $1,500 and $3,500. The need is to target the right audience for these courses and ensure they feel confident and compelled to invest in high-value online education.