SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]
Theory of Flow – Losing the Feeling of Self Consciousness According to psychology researcher Mihaly Csíkszentmihályi, flow is a positive, highly enjoyable state of consciousness that occurs when our perceived skills match the perceived challenges we are undertaking. We lose our sense of self and time distorts. People who have experienced flow consistently report the […]
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]
Just when we thought print advertising was dying, it’s taking off again thanks to QR Codes. Embedding Quick Response (QR) Codes in a variety of printed materials and advertising vehicles is helping businesses engage with their customers in fresh ways. A simple scan of the barcode by a smart phone—or other like device—directs customers to […]
Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]
What’s in a name? Frankly, a LOT. Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and […]
By Scott Orth If so, it’s time for a redesign! Don’t whine about the cost of a redesign, the lost opportunities without effective SEO will cost you far more in the long run. In today’s highly competitive Internet realm, it’s absolutely critical that your site is based on a search engine friendly structure; but what […]
By Scott Orth Interesting that the entire first page of Google results for SEO Friendly CMS returns blogs and forums, filled with folks trying to figure out what solution they should use for their business or their clients. See the SERP here. The consensus seems to be that there isn’t really a CMS out there […]
By Scott Orth For most companies, small and large, Internet Marketing (typically referred to as Search Engine Marketing or SEM) has become the most important aspect of their marketing plan and of their business livelihood in general. So how do you ensure you’ve got the right agency on your side? Besides the most obvious; check […]