Oftentimes, business owners are puzzled by high bounce rates on their websites. Despite quality products and relevant information, their bounce rates are often very high—a large amount of visitors are leaving the site quickly after just arriving. This problem can be remedied with a heatmap tool. The tool is based on an algorithm that predicts […]
A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]
By Wendy Epner Roe Too often in a prospective client conversation, at the moment when a redesign is discussed, the client is thinking more about all of the information they would like to present instead of how they want to present it. Giving too much user choice as to ‘where to go next’ is a […]