We all know the story of Facebook. If we haven’t read about it online, we’ve watched the movie or at least read one of the many books on the subject. Zuckerberg, the twins, a Harvard dorm room, we know it all! But what about Twitter? It’s the eighth most visited site in America, according to […]
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]
SES San Francisco 2011 happens August 15 to 19 at Moscone Center (West). Use SES San Francisco priority code 20PIX and save 20% with SES Pass. Gain access to over 20 basic and in-depth sessions on Search, Analytics, Social Media, and Video Marketing. Also Learn: What effect new search technologies will have on your business […]
Search is going social. We’ve tasted this through Bing and Google’s recent social search activity, but Google has now taken the lead with a new advancement—the +1 button. You’ll definitely want to keep the new +1 button on your radar, and get familiar with what it does. It will slowly gain attention and begin to […]
Just when we thought print advertising was dying, it’s taking off again thanks to QR Codes. Embedding Quick Response (QR) Codes in a variety of printed materials and advertising vehicles is helping businesses engage with their customers in fresh ways. A simple scan of the barcode by a smart phone—or other like device—directs customers to […]
Today is June 8th—World IPv6 Day. Everyone at Smart Solutions would like you wish you Happy World IPv6 Day. So what is IPv6? The Internet operates by routing small packets of data independently across networks as specified by an international communications protocol known as the Internet Protocol (IP). Each packet of data contains two numeric […]
Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]
Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]
1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]
Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]