Having a great looking and user friendly website is essential for an effective web presence. But even more important may be the need to measure this “effectiveness”. Google Analytics is currently the most widely used tool for analyzing website traffic, and it provides an excess of data to glaze over the eyes of many SEO […]
From Smart Solutions Here are a few Google Analytics tricks that we love and we think you will too! These are three tools inside Google Analytics that we use on a regular basis, and that you can use to help your reporting and tracking be a little more effective. Google Analytics Advanced Segments With the […]
A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]
For businesses using Twitter, it’s always been a hassle trying to track the impact of your tweets and links. Because Twitter has never offered Twitter business analytics or statistics, we’ve all had to use outside sources—Hootsuite, Tweet Counter and other Twitter analytics tools. Twitter has Announced Twitter Web Analytics This has now changed for Twitter […]
This continues our discussion about “page speed” and what’s needed to stay competitive in organic search rankings. If you missed first blog, go here. Though Google said that it expects fewer than 1% of search queries to change as a result of incorporating site speed ranking to their algorithms, many site owners want to improve […]
That’s the question heating up blog airwaves since Google incorporated site speed as one of more than 200 signals used to determine search rankings. To get answers, site owners are using the Google Page Speed Tool and Google Webmaster Tools > Site Performance to track the speed of their site. The tool is bringing relief […]
So, you’re a business and have taken the leap to setup Twitter account, congratulations! One element that often gets overlooked when using Twitter for business is creating a custom background image that speaks to your business objectives. (See our Smart Solutions Twitter Background…heck, follow us as well!) If you have questions on the information below […]
We have potential clients call frequently with the intent of retooling their web site. The redesign is brought on typically by a multitude of reasons: “The design is old.”; “We have a new brand.” ; “We want to get found by more prospects.” Businesses and organizations that come with a goal of creating a successful […]
When we polled our recent SmartGroup how many had Google Analytics installed, less than 1/3 raised their hands. When we asked how many reviewed their analytics and changed their site based on the results, they were all ears. March’s SmartGroup was dedicated to education around setting up, reviewing and morphing your web site around web […]
SmartGroup is a local usergroup setup for our Smart Solutions clients and prospective clients. We’ve covered monthly topics such as: SEO Basics, Newsletter Best Practices, Everything Images, Local Search, etc. Throughout the presentations, now offered in a both a day and evening session, we offer insights to best practices and tips and tricks to help […]