If you are in charge of managing a business Twitter account, you know how time consuming the service can be. Professionals suggested that you tweet several times a day, but every time you log into Twitter, you end up spending time that could be better spent elsewhere. Frankly, you don’t have the time to stare […]
Google offers ‘AdWords,’ Facebook has ‘Facebook Ads,’ Twitter has ‘Promoted Tweets’ and Linkedin gives us ‘Ads by Linkedin Members.’ While we take advantage of these search and social media sites offering ad programs—why not look to YouTube for ad space as well? If you’ve ever watched a video on YouTube, you might have noticed the […]
People are social animals. We like to connect with people in a way that’s conversational and communal. This is the reason for the popularity of social networking websites like Facebook and Twitter—each of them is highly reliant on the social aspect, being able to communicate with your all of your friends in a single place. […]
For businesses using Twitter, it’s always been a hassle trying to track the impact of your tweets and links. Because Twitter has never offered Twitter business analytics or statistics, we’ve all had to use outside sources—Hootsuite, Tweet Counter and other Twitter analytics tools. Twitter has Announced Twitter Web Analytics This has now changed for Twitter […]
YouTube is a website that allows people to share videos, including user-created video content, movie clips, music videos and more. In October 2006, YouTube was bought by Google for US$1.65 billion. YouTube was founded February 14, 2005 and has since come a long way. We have the following impressive statistics: YouTube now averages over 2 […]
We all know the story of Facebook. If we haven’t read about it online, we’ve watched the movie or at least read one of the many books on the subject. Zuckerberg, the twins, a Harvard dorm room, we know it all! But what about Twitter? It’s the eighth most visited site in America, according to […]
Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]
Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]
1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]
Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]