Here are a few things you should keep in mind when using internet social media marketing to promote your business. Integrate Social Media into your Broader Marketing Strategies: Like any marketing campaign, your social media presence needs a strategy, and this strategy cannot work in isolation of your broader marketing strategy. The lifeblood of any […]
Thanks to the efforts of type designers, web developers and browser companies’ web sites now can use high-quality typography to enhance their company brands and make pages even more readable for users. This is great news for the industry—and for customers of Smart Solutions. Here’s why: For years, web developers have wanted to use a […]
First off, you need to know that unlike Pages, Facebook’s new Groups are not made strictly for brand promotion. But, that doesn’t mean you can’t get some value out of them, either by using them to reach out to would-be clients or customers, or to facilitate communication and community inside your company. Here’s a few […]
Syndication is described by www.BusinessDictionary.com as “Supply of content or information on a subscription basis to marketers or media.” This is essentially what an RSS reader is. When you visit a web page and you see a Really Simple Syndication (or RSS) icon, you are being asked to join an association of followers who are […]
Facebook says, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook… Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages […]
One of the great Adwords misnomers (a term which suggests an interpretation that is known to be untrue) is the phrase “Quality Score”. The name implies that it is a measure of the ad copy’s merit, when in fact it measures more than just this. It measures not just “relevancy” and landing page quality, but […]
Bounce rate is the percentage of visitors that hit a page and don’t visit any others within the same site. It should be used to measure the effectiveness of landing pages. Web analytics guru Avinash Kaushik says a bounce rate of less than 30% is good, but with 60% or higher, you have a problem. […]
Paid Facebook ads hold tremendous promise for marketers looking to reach targeted audiences. Where else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate their performance based on consumer information such as age, interests, employment status, location and even one’s relationship status? However, the challenge that Facebook […]
One area brands should be looking at in the near future is mobile search. As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Before tackling a mobile search plan, it’s necessary to understand how mobile paid search differs from its traditional […]
1. What Is Google Instant? It’s a new feature that predicts what an online user is searching for and shows results as the user types. 2. What are the benefits? Instant results allow searchers to find what they’re looking for without clicking ‘enter’ or ‘search’. According to Google this provides faster and smarter searches. 3. […]