Theory of Flow – Losing the Feeling of Self Consciousness According to psychology researcher Mihaly Csíkszentmihályi, flow is a positive, highly enjoyable state of consciousness that occurs when our perceived skills match the perceived challenges we are undertaking. We lose our sense of self and time distorts. People who have experienced flow consistently report the […]
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]
SES San Francisco 2011 happens August 15 to 19 at Moscone Center (West). Use SES San Francisco priority code 20PIX and save 20% with SES Pass. Gain access to over 20 basic and in-depth sessions on Search, Analytics, Social Media, and Video Marketing. Also Learn: What effect new search technologies will have on your business […]
Search is going social. We’ve tasted this through Bing and Google’s recent social search activity, but Google has now taken the lead with a new advancement—the +1 button. You’ll definitely want to keep the new +1 button on your radar, and get familiar with what it does. It will slowly gain attention and begin to […]
Just when we thought print advertising was dying, it’s taking off again thanks to QR Codes. Embedding Quick Response (QR) Codes in a variety of printed materials and advertising vehicles is helping businesses engage with their customers in fresh ways. A simple scan of the barcode by a smart phone—or other like device—directs customers to […]
Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]
1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]
Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]
Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary. Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting […]
Have you ever wished that someone would just write a book about the internet? A book that would answer questions such as, “What is the Internet,” for instance? If, hypothetically, such a book were to be released, who would write it? A well-informed corporatio, certainly; a power player in the Internet world, definitely; a company […]