In April 2021, Google announced that the Page Experience update will be gradually rolled out beginning in mid-June 2021. Because features will be mixed in slowly over time, the full impact of Page Experience won’t take effect until late August. This comes as a relief to many site owners, as there is more time to […]
If you’re looking for a way to better captivate your audience and get more clicks, video ads might be just what you’re looking for. Video ads can be an effective way to catch the eye of potential leads, and can tell a more compelling story than conventional ppc ads. If you are wondering how to […]
So far 2020 has been a wild ride. The challenges posed by global events has forced businesses large or small, in nearly every industry, to adapt how they operate. Google understands the increased pressure put on businesses because of the pandemic, and has been quick to respond with change. Google My Business has become an […]
Taking cues from their success with Facebook Marketplace and Instagram for Business, Facebook has revealed a new point-of-sales opportunity, Facebook Shops. Facebook Shops allows businesses to use their Facebook account to sell their products online through the social media platform. This is big news for small businesses who either already sell items online or would […]
As video becomes more and more prominent in search behavior, it has become a viable medium for business marketing. Use this guide for YouTube marketing tips to create your own YouTube Marketing Funnel and develop your own video marketing strategy to start getting results. Before we continue, please keep in mind that this guide is […]
“How To” videos are on the rise. Data shows that video is becoming more popular as an answer source. Likewise, Google is serving more YouTube videos in search results, especially for “how-to” type questions. Using video to answer questions in Google Search is increasingly relevant, and is a big opportunity for reaching a bigger audience. […]
For businesses affected by COVID-19, Google is rolling out updates to Google My Business quickly as current events rapidly evolve. Clear communication with your customers has never been more important than in a time like right now. Google My Business is invaluable when it comes to business-to-customer relations. Here are a few Google My Business […]
Google Trends is a powerful and free tool provided by Google to help users understand search trends across many regions and languages over time. While Google Trends can be used for fun, like finding out what the top searched songs were in 2019, there are real business marketing applications too. This guide will give you […]
The coronavirus (COVID-19) situation is evolving quickly. Marketing in these times of uncertainty can force you to make adjustments to the previous thought out plan, but it can also work to your advantage. Keeping a steady, consistent presence to your client community creates awareness and empathy that will bolster long term results. Having timely, transparent […]
Google is constantly finding new ways to help customers connect with businesses and find the right product or service for their needs. The Google My Business feature exists as a helpful ecosystem for small and large businesses to provide images, videos, contact information, reviews, integration with Google Maps, and much more. Think of Google My […]